In order to achieve the highest quality photographs possible, I shoot every wedding in “RAW” file format. These are the digital equivalent to negatives in traditional film photography. As such, they need to be processed and they take longer to download, optimise and to convert to JPEG than if I were simply shooting direct to JPEG in camera, as many photographers do.
The results speak for themselves, making the extra 3 whole days (or more) spent on optimisation well worth it. When this time is taken into account, my hourly rate is considerably lower than many apparently competitive photographers, while the results achieved are far superior.